In April 2023, a post on the PCMasterRace subreddit began gaining popularity regarding the user's AMD Ryzen X3D CPU, which had visible burning, along with the socket of the Asus motherboard. There was a large outrage amongst enthusiasts, because it limited their usage for the phone as Asus offers only two years of software support on their phones. In mid-March, the company did announce it was halting its operations in Russia, following a social media boycott and government pressure.

Following the Russian invasion of Ukraine in 2022, Asus initially refused to join a widespread withdrawal of businesses from the Russian market. As a result, it was also deemed that Asus had misled consumers over the security and protection that its routers provided. Before making the vulnerability public, the researcher was told by Asus that the behavior was "not an issue", but the vulnerability was reportedly patched shortly before the breach. It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.